New Channels For Your Expertise
I have been in the web development and design business for over years now. Things are changed considerably not only for the industry as a whole but also the focus of my own company. When I first got the idea around 1997 to not only get on the Internet but also develop for it things were quite a bit different. It was a lot harder to make a web site “dynamic” for all practical purposes the web master would not only have to deal with the design and programming of a web site but also has been responsible for adding and editing the content for the client. This can be relatively easy if all you are doing is say making a change in the address of a business or phone number or the name of a new employee.
However the web moves a lot faster and people as well as search sites like Google, Yahoo and MSN are looking for new fresh and compelling content. Why kind of content? We are always looking for news or rather what is new in a company, organization, their products, services or events coming up.
Business blogging is one of the most effective ways to distribute information on a frequent basis. A blog is simply a block of information sorted by date. Much like a newsletter a blog can be used to share knowledge about your industry or organization, update readers on upcoming events or remind people how your products or services can benefit them.
Podcasting is very much the same thing as a blog except instead of text and still images the receiver gets the information in an audio or visual format. I often like to tell people that podcasting is a way send your information beyond the web. Podcasts are books and sales motivation tapes of the 21st Century. I subscribe to quite a few podcasts than help me excel in my area of interests like photography, design, technology plus some radio shows also redistribute their shows as podcasts and churches are distributing their sermons this way also.
Social media covers a lot of ground. A blog can be a form of social media but you can also spread your message via micro-blogging platforms like Twitter and connected with friends, family, co-workers and like-minded individuals through Facebook and Linkedin to name a couple of the ones I use myself.
Are you interested in learning more about these ways to share information and how to do it in a way that makes the best use of your time? I would love to connect with you and share how I help your business grow using these very economical channels of communication.
Please feel free to call me at 864-907-5417 or e-mail me at patrick.greer@spinningsilk.com
Patrick Greer is the owner of SpinningSilk Multimedia. A new media company in Greenville,SC specializing in training clients how to use their web site and other new media tools effectively.
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