Retinol Cream

By Bethany Wimmer

Think about it… you’re in the break room getting your morning coffee and your best work buddy walks in. He says, “I saw that new Russell Crowe movie last night. It was AWESOME!”
First, recall how you felt about that movie before he said anything. Did you have a favorable opinion, or any opinion at all? But after your conversation, are you more likely to see it? Maybe you won’t drop everything to run out to buy your ticket, but the next time you’re trying to decide what to see, and you’re perusing all the titles, and you come across 3:10 to Yuma… see where I’m going?
Radio advertising works the same way. Our listeners already like us. To them, we’re ALREADY their buddy. Our word holds water, and therefore, anything on our station will be accepted by our listeners as word-of-mouth from a trusted friend.
There are a lot of misconceptions about radio, mostly perpetuated by people that have tried it and found it ineffective. But you can’t blame the radio any more than you can blame your spoon for that ice cream you ate. If you buy a commercial schedule, that doesn’t guarantee it will work. Think of a radio commercial as a box. It’s not the box that will impress people. It’s what’s inside the box. We are merely the FedEx to your care package.
So now you’re ready to start. You’ve got the box, and you know what you want to accomplish… now what? That’s where we come in. We can target your consumers like no other medium. We have a team of creative copywriters, schedule builders, researchers and production talent, all ready to make sure your box is the one they remember opening.
Nowadays, radio is more than just radio as you know it. We’re not only in homes, at work and in the car… we’re on the web, we’re on the roads, we’re on the HD airwaves, and still touching 96% of Americans everyday. We’re just like word-of-mouth… with 100,000 watts behind it!

For more information please call 864-271-9200.